About Pimpi

You know that thing where your kid says “I’m gonna get better at drawing” and you nod and think: “okay, sure, let’s see how long that lasts?” Yeah. That’s basically how Pimpi was born.

Pimpi takes those big fuzzy intentions kids have and squishes them down into something they can actually do. Today. Right now. Not “get better at piano”, more like “learn the right hand for Let It Be, 20 minutes, with a YouTube tutorial and a timer.” The stuff you need, the first tiny step to get going, and what you’ll have when you’re done. All on one little digital sticky note.

Then you do it. You prove you did it. You come back tomorrow and do another one.

No leaderboards, no coins, no comparing yourself to anyone. Just you, a colorful card, and a weird little mint-green pal called Pimpi who’s quietly proud of you for showing up.

The idea behind it

Here’s the thing nobody tells kids: motivation is kind of overrated. Or at least, it’s not the part that’s missing. What’s actually missing is structure.

Telling a 10-year-old “practice more” is about as useful as someone telling you to “be healthier.” Like… technically true? But where do you even start with that?

What seems to work (and we stumbled into this almost by accident) is making the next step so small and specific that starting doesn’t feel like a big deal anymore. That’s the whole job. Pimpi is just the bridge between “I want to” and “I did.”

How it all started

We were on this loop at home. “I want to draw better.” “I’m going to spend less time on my phone.” Good intentions, genuinely meant, gone by morning. Every time.

So one afternoon I grabbed a post-it and told her: forget the big goal. Write ONE thing you’ll do today. Something specific. On the front we wrote “draw a realistic picture of our cat.” Then we flipped it over: on one side, the physical stuff she needed (paper, pencil, eraser), on the other, the prep work (find a tutorial video, set a timer for 20 minutes, put on some music). At the bottom: what she’d have when the timer went off.

She did it. Drew the cat. And the next day she wanted another post-it.

Pretty soon we had more and more. Each one a little piece of evidence that she’d shown up and done something real. Not perfect, but real.

My daughter, the CEO (Child Experience Officer)

At some point we started sketching out what this might look like as an app. What should happen when you finish? How should the streak work? What’s annoying? What feels good?

She had opinions. Strong ones, honestly. She picked the name. She shaped the mascot. She argued (and won) about details I would’ve gotten wrong on my own.

She’s been my toughest tester from day one. Doesn’t sugarcoat anything. If something feels off, she’ll tell me in about two seconds flat. Officially, she is now our Child Experience Officer.

Who we are

Pimpi was built by a parent and a kid, for kids. Every piece of it got put through the only filter that matters: would she actually use this?

We don’t think tools for kids should be watered-down adult software with cartoon animals slapped on top. Kids deserve things that take them seriously and meet them exactly where they are.

That’s what we’re trying to build. That’s Pimpi.